Marketing Solutions

Paid search
marketing

We are a full-service digital marketing agency offering a comprehensive range of paid search marketing services. Our strategists, creatives and data-driven performance marketers work together to achieve better results.

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ROI-Driven paid search
optimization

Our partnership with you relies on achieving outcomes, and the effectiveness of paid search marketing is measured through ROI. Each day, the primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:

Keyword and competitor research
SKAGS (single keyword ad groups)
Negative keyword pruning
Ad copy optimization
Landing page creation & optimization
Search engine retargeting

Dutch Design

How our paid search marketing
service can help grow
your revenue

Combining search
engine marketing with
conversion rate
optimization (CRO)

The key to a prosperous SEM campaign extends far beyond mere visibility on Google. Unlike other SEM agencies in Singapore that might simply place your ads on Google and consider their work done, these campaigns often fall short of their potential performance.

Unlocking the true potential of SEM lies in the skill to prompt the highest number of individuals to reach out to you via calls or inquiries once they've engaged with your ad and arrived at your website. Consider this: your ongoing SEM ads are presently yielding a 2% conversion rate on your landing page. In practical terms, out of every 100 visitors to your page, a mere 2 individuals are taking the step to make contact with you.

Real certified Google
Ads professionals

Assemble a dedicated group of Google AdWords and SEM experts who hold official certifications and possess at least 2 years of hands-on experience in overseeing diverse local SEM campaigns. Our team is committed to crafting an ideal blend of strategic planning and tactical execution, guaranteeing the realization of your objectives.

what you get

What Are Included In Our Paid Search
Marketing Services?

Collaborating with Dutch Design opens the door to our comprehensive array of paid SEM solutions. These customized services are strategically designed to enhance every aspect of your paid advertising strategy includes

PPC audit services

One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. Just get in touch with us to get started.

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Remarketing services

At Dutch Design, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.

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Geofencing ad services

Dutch Design is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.

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Social media ad services

While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.

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Creating Success

What makes our paid search
management services so
effective?

Expertise:

Effective paid search management requires a deep understanding of the advertising platforms you use (such as Google Ads, Microsoft Advertising, or social media platforms). Your team's expertise in these platforms allows them to create and optimize campaigns that align with best practices and industry trends.

Keyword Research:

Thorough keyword research is crucial for targeting the right audience. Effective services involve identifying relevant keywords that potential customers are using to search for products or services similar to what your clients offer.

Ad
Copywriting:

Compelling ad copy that includes relevant keywords and a clear value proposition helps increase click-through rates and conversions. Well-crafted ad copy grabs users' attention and encourages them to take action.

Dutch Design

“We can depend on Dutch Design to bring new ideas. They helped us a lot to grow our business.”

Director of Marketing

Kim Cooper

5000+ Client reviews

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The proof is in the numbers

Why paid search Ads can bring in
the numbers

38%

of growth rate in brand awareness for businesses that start doing Search Ads

100%

of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.

82%

of clicks on Search Ads are more likely to buy, making for better leads

FAQ

FAQs about paid search
management

Looking to learn more about paid search management for your business? Browse our FAQs:

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality scores to determine which ads to display.

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, and Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.